I've had the opportunity to work in both agency and corporate roles and collaborated with global companies such as Nike, Canon, Nikon, Microsoft, Oracle, Nasdaq, and Intel. In 2018, I moved to Charlotte, NC with my husband and dog (Potter) where we welcomed our first baby (Lilly Rose). Prior to joining Meta, I worked at Lowe’s as Director of UX and built their Mobile Apps Design team as well as helped craft Purchase and Post-Purchase experiences and an array of other new products such as Curbside, Returns, Mobile Check-In, Subscriptions, Wallet, Visual Search, Store Maps, etc.
I like to resolve ever-evolving product challenges and design problems in order to create smart user interfaces and imagine useful interactions. I focus on creating solving-problem strategies, provide art direction, and develop engaging user experiences ranging from native mobile design, interactive websites, through branding, digital editorial, and print design.
Throughout my career, I've had the opportunity to wear multiple hats and solve problems through creative means. I am very passionate about UX design and development, and in digital, one couldn’t exist without the other. I find joy in bringing design to life and being able to resolve any challenge by bridging different philosophies and ways of thinking. As my career continues to evolve, I remain steadfast in my belief that collaboration is the key to business success. On a daily basis, I am committed to building positive relationships with my peers, leaders, clients, and vendors. It is through these bonds that goals are achieved and relationships are strengthened.
On the personal side: I’m an animal advocate, a heavy DYIers, big Harry Potter fan and are into all things Disney, specially the Marvel Cinematic Universe. I also love my indoor plants and tend to give them names.
I'm always keen to hear about new collaborations and exciting projects, so please don't hesitate to reach out, let's schedule a virtual or in-person coffee chat! Let's Connect!
I'm Katherine - an experienced Creative Leader and Design Strategist with over 12+ years of experience.
I was born and raised in the Dominican Republic, where I earned my Bachelors in Commercial and Advertising Art at Universidad Iberoamericana. I later earned a Fulbright scholarship to continue pursuing my education in New York and graduated with Magna Cum Laude honors and earned a Bachelor of Technology in Visual Communications: Art & Graphic Design + Business Management minor at State University of New York in Farmingdale. Furthermore, I also acquired a Digital Marketing and Interactive Design Certification from Cornell University.